Elçin Karadoğan Karakuş
Strategic Communications & Digital Marketing Specialist (M.A.)
AI-NATIVE | Corporate & Brand Communications · Digital Campaigns & Content · Research & Insights
Strategic Communications & Digital Marketing Specialist (M.A.)
AI-NATIVE | Corporate & Brand Communications · Digital Campaigns & Content · Research & Insights
Profile
I turn complexity into communication that lands.
With 10+ years spanning top-tier business media, corporate communications, and beyond — plus a Master’s in PR & Digital Marketing (grade 1.1) from Frankfurt — I build communication that is strategic, precise, and built to move people.
In 2023, I left Istanbul for Frankfurt because I saw where things were heading: AI was reshaping everything I’d spent my career doing. Instead of waiting, I rebuilt from the ground up. That decision shows in my work.
Selected Work
Structured analysis of Wandelbots’ corporate LinkedIn presence and C-level accounts. Identified topic clusters, engagement drivers, and tone dynamics; translated findings into positioning logic, message architecture, storylines, posting cadence, KPI set, and implementation roadmap. Delivered as a live pitch at Fink & Fuchs, Wiesbaden. Practice project in collaboration with two peers.
Conceived an original AI-supported app concept and built a complete go-to-market framework: brand positioning, brandbook, market research, target audience, marketing strategy, content marketing, business affiliate program, monetisation & revenue streams, and KPI logic. Launch city: Frankfurt. Target: 10,000 users in year one. 76-slide deliverable.
Conducted a comprehensive strategic communications audit of Deutsche Bahn covering brand positioning, stakeholder analysis, CEO branding, crisis communication, employer branding, ESG reporting, and investor relations — translating complex corporate communication structures into actionable insights
Developed a full-funnel 12-month social media marketing strategy for a sugar-free premium chocolate brand, covering brand positioning, target audience analysis, content marketing, influencer and affiliate marketing, paid social, and monitoring framework with KPI logic
Developed a 15-year employer branding and strategic communications concept for DHL Group addressing AI adoption and multi-generational workforce engagement, including LinkedIn C-suite positioning strategy, AI Academy concept, multi-channel campaign planning, and a €7.18M annual budget framework
Additional Projects
Original concept for a sustainable second-hand clothing platform on Instagram and blog. Sourced and shipped items across Türkiye.
INSTAGRAMPress releases for 4 Vokal’s album Başka — coverage in print and digital media. Managed social accounts and paid ads. One of two female voices in the band.
SPOTIFYSEO-compliant full-site localisation of the bank’s website during its rebranding phase. Delivered consistent English-language presence across all pages.
LIVE-SITEOriginal Turkish-pop single written, composed, and performed by Elçin Karadoğan — released June 2022 and available on all major digital platforms.
SPOTIFYCareer
Futudent Türkiye · Remote · Pro-Bono
Harvard Business Review Türkiye · Istanbul · Full-time
Meditopia · Istanbul · Freelance
Alternatif Bank · Istanbul · Full-time
Bloomberg Businessweek Türkiye · Istanbul · Full-time
Yachtinglife · Istanbul · Full-time
Independent · Istanbul · Freelance
Credentials
Academic Background
Academic Research
Master’s Thesis · Media University Frankfurt · 2025
AI-based computational analysis of CEO media narratives and their measurable impact on brand perception. Maps correlations between Elon Musk’s public communication patterns and Tesla’s brand equity signals using structured content analysis and NLP approaches.
Open to work
Integrated marketing, strategic communications, content & brand — based in Frankfurt, open to work all across Germany.
Frankfurt/Rhein-Main · DE · EN · TR