Elçin Karadoğan Karakuş
Strategic Communications & Digital Marketing Specialist (M.A.)
AI-NATIVE | Corporate & Brand Communications · Digital Campaigns & Content · Research & Insights
Strategic Communications & Digital Marketing Specialist (M.A.)
AI-NATIVE | Corporate & Brand Communications · Digital Campaigns & Content · Research & Insights
Profile
I turn complexity into communication that lands.
With 10+ years spanning top-tier business media, corporate communications, and beyond — plus a Master’s in PR & Digital Marketing (grade 1.1) from Frankfurt — I build communication that is strategic, precise, and built to move people.
In 2023, I left Istanbul for Frankfurt because I saw where things were heading: AI was reshaping everything I’d spent my career doing. Instead of waiting, I rebuilt from the ground up. From September 2026, I’m bringing that rebuilt toolkit back to Istanbul — open to collaborations that cross borders and disciplines.
Selected Work
Structured analysis of Wandelbots’ corporate LinkedIn presence and C-level accounts. Identified topic clusters, engagement drivers, and tone dynamics; translated findings into positioning logic, message architecture, storylines, posting cadence, KPI set, and implementation roadmap. Delivered as a live pitch at Fink & Fuchs, Wiesbaden. Practice project in collaboration with two peers.
Conceived an original AI-supported app concept and built a complete go-to-market framework: brand positioning, brandbook, market research, target audience, marketing strategy, content marketing, business affiliate program, monetisation & revenue streams, and KPI logic. Launch city: Frankfurt. Target: 10,000 users in year one. 76-slide deliverable.
Conducted a comprehensive strategic communications audit of Deutsche Bahn covering brand positioning, stakeholder analysis, CEO branding, crisis communication, employer branding, ESG reporting, and investor relations — translating complex corporate communication structures into actionable insights
Developed a full-funnel 12-month social media marketing strategy for a sugar-free premium chocolate brand, covering brand positioning, target audience analysis, content marketing, influencer and affiliate marketing, paid social, and monitoring framework with KPI logic
Developed a 15-year employer branding and strategic communications concept for DHL Group addressing AI adoption and multi-generational workforce engagement, including LinkedIn C-suite positioning strategy, AI Academy concept, multi-channel campaign planning, and a €7.18M annual budget framework
Original Turkish-pop single written, composed, and performed by Elçin Karadoğan — released June 2022 and available on all major digital platforms.
Additional Projects
Original concept for a sustainable second-hand clothing platform on Instagram and blog. Sourced and shipped items across Türkiye.
INSTAGRAMPerformed with the act 4 Vokal, and is prominently known for her solo performances “Ne Ağlarsın” and “Dar Hejiroke” on the band’s second studio album.
YOUTUBEPress releases for 4 Vokal’s album Başka — coverage in print and digital media. Managed social accounts and paid ads. One of two female voices in the band.
SPOTIFYSEO-compliant full-site localisation of the bank’s website during its rebranding phase. Delivered consistent English-language presence across all pages.
LIVE-SITECareer
Europe Career Support · Paris · Voluntary (Remote)
ECS is a safe, moderated, and collaborative community that provides peer-to-peer support, professional introductions, guidance, mentoring, and practical advice to help people navigate and advance their careers.
Futudent TÜRKİYE · Istanbul · Self-Employed
Harvard Business Review TÜRKİYE · Istanbul · Full-time
Meditopia · Istanbul · Freelance
ALTERNATİF BANK · Istanbul · Full-time
Bloomberg Businessweek TÜRKİYE · Istanbul · Full-time
Yachtinglife · Istanbul · Full-time
Independent · Istanbul · Freelance
Credentials
Academic Background
Academic Research
Master’s Thesis · Media University Frankfurt · 2025
AI-based computational analysis of CEO media narratives and their measurable impact on brand perception. Maps correlations between Elon Musk’s public communication patterns and Tesla’s brand equity signals using structured content analysis and NLP approaches.
Let’s connect
Integrated marketing, strategic communications, content & brand — Istanbul-based from September 2026, open to collaborations across borders.
Istanbul, Türkiye · DE · EN · TR