Elçin Karadoğan Karakuş
PR, Marketing & Brand Specialist (M.A.)
Strategic Corporate & Brand Communications · Content, Social Media & Campaigns · Research & Insights
PR, Marketing & Brand Specialist (M.A.)
Strategic Corporate & Brand Communications · Content, Social Media & Campaigns · Research & Insights
Profile
I turn complexity into communication that lands.
With 10+ years across business media and corporate communications in banking — and a Master’s in PR & Digital Marketing (grade 1.1) from Frankfurt — I build communication that is strategic, precise, and built to move people.
In 2023, I left Istanbul for Frankfurt because I saw where things were heading: AI was reshaping everything I’d spent my career doing. Instead of waiting, I rebuilt from the ground up. That decision shows in my work.
Selected Work
Structured analysis of 112 unique commenters across 15 top LinkedIn posts for robotics software company Wandelbots. Identified topic clusters, engagement drivers, and tone dynamics; translated findings into positioning logic, message architecture, storylines, posting cadence, KPI set, and implementation roadmap. Delivered as a live pitch at Fink & Fuchs, Wiesbaden. Practice project in collaboration with two peers.
Conceived an original AI-supported app concept and built a complete go-to-market framework: brand positioning, brandbook, market research, target audience, marketing strategy, content marketing, business affiliate program, monetisation & revenue streams, and KPI logic. Launch city: Frankfurt. Target: 10,000 users in year one. 76-slide deliverable.
Comprehensive analysis: brand positioning, SWOT, competitive landscape, stakeholder analysis, channel tactics, CEO branding, crisis communication, ESG/sustainability reporting, and investor relations.
End-to-end social media strategy: brand positioning, market analysis, target audience, SMM plan, content marketing, influencer & affiliate marketing, paid social, budget planning, monitoring framework.
15-year strategic communications concept addressing AI adoption and multigenerational workforce communication for DHL Group. Included situation analysis grounded in labour market data, multi-stakeholder target audience framework, key message architecture, LinkedIn C-suite positioning strategy, AI Academy employer branding concept, multi-channel content campaign, and corporate publishing concept. Budget framework: €7.18M p.a. University pitch project, Prof. Winfried Peters. Grade: 1.3.
Full digital marketing campaign for Futudent (Novocam Medical Innovations Oy), a Finnish MedTech pioneer in hands-free 4K surgical and dental imaging present in 52 countries. Delivered new market entry analysis, marketing & communication objectives, target audience segmentation, and buyer personas across three segments (dentists, surgeons, medical educators). Audience segmentation adopted by Futudent on their live website. Invited to IDS Cologne (International Dental Show, 4 days B2B marketing) and Futudent HQ Helsinki by the Chief Visionary Officer.
Earlier & Additional Projects
SEO-compliant full-site localisation of the bank’s website during its rebranding phase. Delivered consistent English-language presence across all pages.
View Live Site ↗Prepared and distributed press releases for 4 Vokal’s second album Başka — received coverage in traditional and digital media. Managed the band’s social accounts and paid ads. One of two female voices in the band.
Listen on Spotify ↗Created an original concept for a sustainable clothing platform on Instagram, Facebook, and blog. Procured clothing from trusted sources, shipped across Türkiye, and wrote blog posts on responsible fashion.
View on Instagram ↗Original music single released under the name Elçin Karadoğan.
Listen on Spotify ↗Academic Research
Master’s Thesis · Media University Frankfurt · 2025
AI-based computational analysis of CEO media narratives and their measurable impact on brand perception. Maps correlations between Elon Musk’s public communication patterns and Tesla’s brand equity signals using structured content analysis and NLP approaches.
Career
Harvard Business Review Türkiye · Istanbul · Full-time
Meditopia · Istanbul · Freelance
Alternatif Bank · Istanbul · Full-time
Bloomberg Businessweek Türkiye · Istanbul · Full-time
YachtingLife · Istanbul · Full-time
Independent · Istanbul · Freelance
Credentials
Academic Background
Drop me a line and I’ll send it over.
Based in Frankfurt/Rhein-Main · Open to opportunities across Germany · DE · EN · TR
+49 176 243 40611 · Frankfurt/Rhein-Main · DE · EN · TR